Goaly is a Swiss strategy and innovation consulting studio.

goaly.or website hero image, showing a workshop-like office for creative strategy and innovation consulting.

We're here to help your organisation unlock the power of goals with strategy, innovation and organisational development.

Hand-drawn illustration of a goaly-workshop setting, with people seated loosely around tables, working on business innvovation together, and wall-chart and orange post-it notes in the background.

What we offer:
Strategy and Innovation Consulting from Zurich with a clear focus on goals.

  • Goaly Workshop:

    Our signature workshop delivers a clear understanding of goal-aligned Strategy and Business Model Innovation for teams.

  • Innovation and Design:

    Hire us to get your innovation concepts to market with cutting-edge business model innovation and design sprints.

  • Holacracy Consulting:

    From Holacracy to inspired leadership, we can help you find the perfect management system to reach your goals.

Find Out More!
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Why Choose Goaly?

Have you ever been part of a team, where everyone knows exactly what to do next? Where every next action is clear? Where high performance flows without grinding stress?
We're here to bring this sense of alignment and purpose to your organisation, through strategy, innovation and a fitting management system. Let's make it happen!

Testimonials

What's a project with Goaly like? Does it pay off? Is it any fun at all? Of course it is. And of course it does. But don't take our word for it - here's what some of our clients say:

❝Lutz Koegler supported our Distributor Conference in Istanbul 2023 with a fantastic, lively and interactive workshop in which our distributors could think about future trends in their business. Lutz created a very useful scenario using a virtual time machine to bring our distributors into tomorrow's industry. It was an amazing trip of great value for everybody!❞

Testimonial Portrait
Xabier Arbe
Managing Director
H&N International GmbH

❝Working with Lutz and goaly.org gave us a clearer understanding of the many types of work we are performing every day in our highly demanding, customer-facing shop. The explicit naming of goals and outcomes made it easier for us to distribute tasks and reduce friction in our processes. Our work is still demanding, of course, but it has become clearer, less stressed and actually enjoyable since our workshop.❞

Testimonial Portrait
Angela Kaspar
Owner
Kaspar Atance GmbH

❝In Autumn 2023, Lutz gave a presentation at our company on the topic of 'individual target agreements'. His keynote helped us to refocus our efforts to develop an integrated system of personal goal setting within the strategy of Goldbach neXT. We can only recommend working with him and look forward to the next opportunity.❞

Testimonial Portrait
Alexander Horrolt
Managing Director
Goldbach neXT AG
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About

goaly.org was founded by Lutz Kögler in 2022. Today, Lutz runs the show by himself and partners with specialists from his extensive network, depending on the project at hand.